Why Some Entrepreneurs Quickly Discover their 'Perfect'* Business While Others Struggle, Work Tirelessly 16 or more Hours a Day, or, Sadly, Fail.

This Need Never Be You!

* By 'perfect', I mean: a business which fulfils almost every desire in creativity and income, and provides a pleasurable, limited stress life - plus the free time to enjoy it.

"Dear reader, I advise you to take every sentence of Paul's letter below seriously. Do not make the mistake of thinking you've "heard this before." Every word of Paul's letter to you here is true of what you can now achieve for yourself and your family".

A message from the author, Paul Hurst

Dear business colleague,

Why is one business owner able to discover how in an enterprise of their own, they can realistically achieve financial freedom, even a fortune, whilst others cannot?

How is it realistically possible for you to earn enough money to achieve a dream lifestyle... a mortgage-free house truly good enough to be a haven for you and your family... a first class education for your children... the car you’ve always truly dreamt of being able to buy one day... financial security in your retirement... all without having to sacrifice most waking moments chained to your office, or exhausting your health to do so?

After all, there is no point being the richest person in the graveyard (and there’s also no point, or need to be the poorest person there either)!

But there is a good deal of fulfilment in being one of the richest people in your bank, neighbourhood and business niche.

Now...stop right here for one second... and realise:

There is a way you truly - and realistically - can today achieve a good, profitable and sustained success in business and in life.

But you have to understand about a dozen critical differences in the way you’ll start and run a business compared with how the majority start and run theirs (and usually crash).

Here they are:

You are reading this letter so I assume you want to become your own boss with your own enterprise, either now or soon. It is hard to deny the satisfaction and benefit of being in charge of your own timetable, concentrating on the things that matter to you most, maximising your talents and, most importantly, your results.

Those who have succeeded already know not only the pleasure that comes from being responsible for a job well done, but also the joy of being more richly rewarded for doing something that you enjoy so much it can hardly be called ‘work’.

I'll give you a quick example from my own story:

When people hear what I do for a living, most are downright envious. I’m often told...

"It's not fair"!

You can now create an exhilarating, independent lifestyle and wealth for yourself. Let's look at your situation today.

Can you go out and spontaneously buy a number of luxuries for your house, a new car of your choice, a surprise foreign holiday for your family, or fit out your office in virtually any style you like and also have the spare time to enjoy the fruits of your labours?

If your answer is "no", let me introduce you to a twenty nine year proven and tested way that you can change your answer to "yes", and do it quicker than you might imagine is possible.

If you are now ready and serious about taking 100% control of your own life rather than being at the constant beck and call of others, let me assure you that you can, and almost certainly much sooner than you'd ever believe.

The bottom line is this: If you are fed up with working all the hours in the day for a limited income and under someone else's control then now is the time to discover how to create your personal and unique blend of both a high business and personal income plus plenty of free time to enjoy it.

Yes, it is realistic and there is an almost exact, step-by-step blueprint you can now get and apply that leads you safely through starting and building a successful high profit business of your own.

Here Are The Details...

Please don’t get me wrong – I’m not promising an overnight way to success. Anyone who does is probably either a fool or a fraud.

But you can get started right now on your path to financial security and abundant wealth without being exposed to the risks and traps the majority fall prey to.

All it takes is a sequence of small - yet critical and specific - steps that are more powerful and effective at starting, building and succeeding at a small business of your own than any others I have found in almost three decades of being in business.

And although it took me 29 years of hard graft and trial and error to achieve my perfect balance, there is now no need for you to do the same.

By following the step-by-step advice and guidance I have freely shared in my new book, you can fast forward your success and financial achievement without needing to invest the years and years it took me.

Announcing the new book

Generously described by marketing guru and super-successful businessman Paul Gorman as:

“Not only an original gem, but a rare and, I would say, must read for every fledgling entrepreneur plus those who are further into their business career yet not privy to the wisdom of experience every one of these pages exude.

This is not just another book claiming to make you a millionaire in a year, nor another individual claiming to be a marketing guru. It is a hard line, brutally honest, down and dirty instruction on what it really takes to start and succeed with a business of your own.

Whatever you do, get this book, it's the speedy way to personal and business success...

Not one individual who follows
this advice to the letter will fail to build
a healthy, successful
and wealthy business of their own."

This book is your page-by-page practically infallible guide.

But if you start off without mastering these critical yet simple steps as do the great majority of business owners (about 79% of them) then you will likely head into the business desert without a "map, compass, water or a radio".

Certainly without the prolific number of customers, revenues and profit that you want and need.

Game over for you and your business... either quite quickly, or over the next number of years.

Don't make that mistake.

This book is almost like having a personal business guru next to you every hour of every day, ensuring you business goes from good to better to extraordinary.

Revealed: the only person in the world
who can guarantee your success

Here’s one important thing the book reveals. There is only one person who already has the knowledge of exactly the route you personally should take to virtually guarantee your place amongst the ranks of the minority of business owners who are truly financially free.

No, it’s not me, nor is it any business guru you can name...

It's You!

Your ideal lifestyle must be constructed around your passions, your skills and your life objectives.

Think back to your own experiences: Who would you rather buy from or deal with: the grumpy clock-watcher who is just doing a job, or the passionate expert who seeps enthusiasm from every pore, who loves what they do and wants to give you the greatest value?

No contest.

Enthusiasm is infectious, and every customer in the World wants only two things - value and results.

Being genuinely enthusiastic, and having the giving of value and results to every customer your main purpose in business, you have discovered the "secret" to ever-increasing heights of success, personal growth and achievement, to heights you may have thought it is impossible for "little you" to reach.

But not only that, every hour, every minute of every day in your life is precious. Why waste time slaving away working for others in a job that brings you little or no satisfaction? Especially when you now know that you can gain almost infinitely more happiness, enjoyment and wealth by having a successful business of your own.

Don’t, for the moment, worry if this all seems too good to be true, or even if you cannot think what business you want to start. The book even covers how to discover your "perfect" business.

It gives you a fascinating process of easy self-analysis, or better put, self discovery that leads you to realising what will bring you the most fulfilment, the most joy and therefore also the most financial return.

You already have this secret
to creating a nice, profitable and successful
business of your own

Let me illustrate this for you.

If you were planning a holiday, just knowing the town or city you want to visit is not enough. Not only do you want to find the best way to get there, but there is no point wandering the streets and trying every hotel, every beach, tourist attraction, park or restaurant you can find, trusting your satisfaction to trial and error.

Imagine a good "Universal Travel Guide". Whatever your interests, be they sporting, site-seeing, exotic travel or something more relaxing, it tells you not only your ideal destination, but how to get there and how to head straight to the most satisfying places whilst avoiding the wasted time, disappointment and frustration that await everyone who has not got a copy of the "Universal Travel Guide".

Don't waste a minute, here's the “Ultimate Guide"
when it comes to starting and succeeding
in a small business of your own

Now - for the first time - here is a book that gives you the equivalent of the virtually ideal travel guide but which now guides you through the tried, tested and practically infallible process of discovering and building an exciting business of your own.

It really does almost hold your hand and guide you every step of the way through the process of constructing a successful, prosperous and even fortune-making enterprise.

Laid bare:
Your complete start-up and success guide

‘Business Survival and Prosperity Guaranteed’ is ready to change your life.

How? It not only plots a clear path to business success, but also identifies virtually every single common pitfall and how you can easily avoid them.

“a hard line, brutally honest, down and dirty instruction on what it really takes to start and succeed with a business of your own”
P.F. Gorman

Let me introduce you to the author - me!

A 'grizzled', time-served business veteran with four companies of my own, two of which have already passed the ‘magic’ ten year mark (99% of companies cease or are forced to cease trading by that time), the two others are just about to.

Most surprisingly of all, perhaps, these four companies have no outside shareholders, no overdrafts, commercial loans or leases.

I have always believed that my businesses are here first and foremost to serve every customer that comes to them, and secondly to serve my wishes of success, financial freedom and plenty of time for me and my family, rather than that of the banks or any other financial institutions!

You will discover that every one of the 191 pages is packed to bursting with advice, 'how to', pitfall-avoidance, marketing, money making and money saving tips and hints galore and a time tested experience that you find you will profit from virtually every day of your business life.

Here is just some of what you discover
in this packed-tight 191 page book

• Four powerful tools to help you decide your ideal business, revealed on page 46.

• Here is the all time easiest, simplest, safest and most fun way to start your own business. Page 179.

• This is what happened when a scientist investigated how ‘luck’ really works? Read about his life changing conclusions on page 23, and how you can apply them, and benefit from them immediately.

• Understand this one secret and your business success is virtually guaranteed. Albert Einstein defines the ‘chief requirement of life’ on page 52.

• What do E.D.C., P.P.P.P.P.P. and R.T.F.M. stand for? See pages 59 and 61. Every day strategies and actions that drive your fledgling, even established business on to continually higher degrees of success and wealth.

• Need help from an expert? Here are six tested points that will help get answers for you virtually every time, page 61 to 64.

• ‘Invisible leverage' – what it is and how to use it to switch your business growth and profitable success to almost automatic. Page 69.

• My little Italian two-seater. Making the most of what you have right now. Discover the funny but practical truth on page 70.

• How my wife and I organised a fantastic wedding for only £500. Here is a technique that you can use profitably no matter what business or profession you run. Details on page 78.

• How to save thousands of pounds in accounting fees, yet have all the accounts you need properly and reliably done. Almost anyone can do it, even if you've never glanced at a set of accounts before. Page 84.

• You don't need much business insurance, but check whether you do, or do not need to get these seven areas of cover. They could save your neck. Pages 92 and 93.

• It's taken me 29 years to learn these ten secrets about saving a ton of money by avoiding these common contact and lease pitfalls. Page 100.

• What’s the difference between a ‘MEDIEVAL Banquet’, and a ‘Medieval BANQUET’? Get this wrong and your customers will not be amused, get it right and they are supremely satisfied. One of the most important customer service lessons I’ve learnt in twenty nine years. Yours here, page 107.

• The greatest secret of money saving and obtaining real value I've ever discovered. It's simple, follow this and you will be more profitable. Page 110.

• A fundamental way to prevent things from going wrong. One simple precaution that ensures smooth results for your business, and prevents any embarrassment in the future. Page 116.

• See pages 119 to 120 to discover the most important key to making virtually every one of your customers rave about you and your business.

• How to evoke maximum interest, attention and desire from your customers and prospective customers, page 128.

• I was told I’d be "bankrupt by Christmas"... instead this one simple idea on page 34 increased my turnover by over 27%. Apply it to your business today.

• One simple activity that makes a difference between mediocre sales and profits, and substantial sales and profits. Page 128.

• If you don’t know what being ‘fragged’ means, go to page 130 and learn it the minute you receive the book.br>

• The biggest and most expensive mistake (for him!) this person ever made with me. Page 133.

• This dealer blew a ‘hot’ sale for £15,000, but another closed the deal for £35,000 a few days later. How did she do it? See page 49.

• How we won smiles and got out of trouble using a carrot on a stick... Here is the art of changing attitudes it took years to discover – page 138.

• Why doing the right thing and accepting responsibility turned a £175 loss into a £9,480 part-time income over just 9 months – see page 139.

• Work the numbers, and the numbers work for you. One of the great secrets of marketing success (but very few understand it, or know how to "work" it) on page 141.

• Tips and advice about legally recovering money from somebody who is very late in paying you, direct from a County Court veteran himself - page 145.

• Never rely on clichés to sell the maximum amount of your product or service. Here's how the top sellers and marketers in the world achieve their record sales - revealed on page 120.

• The simple yet drastically under-used technique that provides you with a safety net that makes it virtually impossible for you to fail and dramatically multiplies your sales. Page 147.

• Sharpen your concentration and rapidly de-stress whilst you work. Page 154.

• How a 16th Century book provided inspiration and help. Finding information in unusual places! Page 158.

• The stories of the axe-wielding maniac... my time as a get-away driver, and placating Mr Plod reveal three ways you can get a satisfactory result virtually every time. Pages 162 and 163.

• The common and embarrassing business mistakes I made with my first company, and how you can easily avoid each and every one of them in your business. Pages 165 to 168.

• Imagine you have an invisible message pad that is constantly to hand whenever and wherever you need it. The simple and easily learnt memory techniques that will amaze you, your friends, family and business contacts. Page 175.

• The totally free, unbiased website that is a treasure trove of money saving ideas – page 24.

• A look into the journey of a successful business start up. Page 185.

• How to think laterally instead of literally to drive your business to higher success more rapidly. Pages 190 and 191.

• Plus much, much more.

Your blueprint

As you can see, what fledgling business owners and gurus alike are calling a breakthrough book (and I’m very grateful to them all) is a step-by-step, rock solid blueprint that you use and follow rigorously to virtually guarantee not only that you will never fail, but that you will always succeed and see the financial fruits of your success.

It’s that valuable.

Every page is born of pure experience. There is not one ounce, or even one word of theory. It’s the labour of twenty nine years of business experience, both good and bad, honed down to the very daily mindset, activity and results that are critical to any business owner who wants a rock-solid guaranteed way to their success.

Here is what other business owners say

- Jason Peace

An excellent, very helpful, practical and encouraging guide to starting up a new business, or improving an existing one.

- Alan Chapman BusinessBalls.com

I just finished my first read-through of your "Business survival and prosperity guaranteed" book and I assure you I will re-read it a lot of times with all my attention! Thank you very much for writing it: aside from being a very pleasant read, it is indeed chock-full of solid advice that every self-respecting entrepreneur should follow (the fact that so many don't is saddening but not surprising...).

- Michaël Schiesari Trieste (Italy)

Wow what a gem of a book! I have nicknamed it... The Rocket Science translator!

If you have a business idea but you are left mortified by thought of all the paperwork, legislation, staff, costs, marketing, technology, terminology, time management, money, communication, organisational skills and so on and just don’t know where to start or what to do first, then I urge you to read this book.

If you already have a business I still urge you to read this book, trust me you will learn so much! Business Survival & Prosperity Guaranteed now lives on my desk as a reference guide.

- Hollie Wilson Blue Parrot Publishing Ltd

...not only an original gem, but a rare and, I would say, “must read” for every fledgling entrepreneur plus those who are further into their business career yet not privy to the wisdom of experience every one of these pages exude …This is a book I wish I’d had, along with the wisdom to read and absorb, when I started out on the entrepreneurial journey nearly three decades ago.

You see, the thing about entrepreneurialism is this: it takes both stubbornness and adventurism - a spark within that refuses to settle for a traditional career path, a buccaneer streak that gains its thrill and satisfaction from pushing the boundaries, doing the opposite of what one is told is “the way”, inventing things and activities no one has yet seen as possible, or obvious!

The problem is, a buccaneer can also lack the maturity needed for a successful business career. I was that in the early years. What I would surely have benefited by was a good “talking to” by Paul Hurst. This book manages both to intrigue and inspire the buccaneer, but with a good dose of mature and experienced wisdom that can’t help but put money in your bank faster, whilst building a solid, exciting and likely-to-last business of real worth.

- Paul Gorman Author of ‘The Game of Business And How To Play It', and 'How To Out-Sell, Out-Market, Out-Promote, Out-Advertise Everyone Else You Compete Against…Before They Even Know What Hit Them'

Paul shows you how without doubt you can succeed, not to get rich quick without effort, but to make the most of your skills, talents, experience and personal qualities, and how to create the opportunities to make both your business and your life flourish and prosper.

He addresses all aspects of setting up and running your own business, those you might be worrying about already and most importantly, those you aren’t worrying about yet because you haven’t thought of them. He writes sincerely, eloquently and with conviction, passion and enthusiasm, his style light, amusing and engaging. The serious stuff is peppered with tales that not only illustrate the point very clearly, but also raise a smile and in some cases, a belly laugh. Not bad for a book about business!

- Barbara Kelly musician & writer

Don’t wait another minute to start, build and create
a realistic success from your own business idea...
with this extraordinary, bottom line blueprint to business success

You might expect a book of this worth and long term success benefit to cost in the region of £50... £60 - even £70 pounds.

Yet I am making it available to you for only £9.97 plus p&p!

That’s a miserly 34p for each of the 29 years of hard-won experience that now enables me to advise virtually any business owner - you included - how to start and run a business whilst avoiding the dangerous pitfalls that kill up to 96% of business owner's efforts.

But it gets better than that – I’m going to ask you to invest just this £9.97 plus p&p for this wealth of information, and then I’m going to give you a double, 100%, 90 day plus 365 day money back guarantee along with it.

Here it is:

Not only are you covered by my normal 90 day, no quibble money-back guarantee, but I’ll go further than that – a lot further!

Get the book now, and I’ll extend that guarantee by a further 365 days.

That’s right, for a further full year!

But you've got to promise me this one thing: Keep the book close to hand, by your side and on your desk. Dip into it every day, and refer to it each time an opportunity presents itself, or should a little problem arise, or a customer has a question you are not immediately able to help them with.

Even after a year + ninety days, if you don’t agree that this book has tangibly helped you start, build, succeed in and become financially free with a profitable small business of your own within the fully 100% guaranteed period, then you may simply put it in an envelope, send it back to me (even if it is underlined and dog-eared and tatty... and I hope it is from you using it) and my office will promptly and courteously refund 100% of your £9.97 payment plus P&P... yes, we’ll even refund your postage and packing both ways.

Do yourself a favour, get this book today under the 100% guarantee of a full refund for the next year and ninety days.

Paul Hurst

NEW - Second Edition!

The second edition, now with 20 chapters, 32 new pages and two expert reports, is currently only available from this site! Some of the limited first edition copies remain on Amazon at present. They are cheaper, but do not come with the free CD - and I'm a lot happier with the second edition.

Including Postage and Packing

United Kingdom £12.73 Rest of EU £14.57 Rest of the World £16.41

I look forward to sending you the book within 48 hours of your order arriving. Please do get in touch and let me know how your business is succeeding.

All my best

£2,450 value Bonus CD - yours to keep for free even if you don't decide to keep the book!

I managed to tie down marketing and business guru Paul Gorman and ask him three fundamental questions. If you were to pick up the phone right now and call Paul's office, it would cost you £2450 for this amount of time. His normal charge works out at £50 a minute.

And well worth it, considering he generated £258,895.00 in extra revenue for one client in the first eight weeks, with a monthly revenue rising to half a million pounds.

But more imortantly than the fee it would cost if you called to book Paul now, the dynamite information that I managed to squeeze out could be worth literally tens of thousands of pounds to you and your family - even if you are running a small business, not planning a huge venture. And if you are planning a large business, then these 49 minutes could be worth hundreds of thousands of pounds.

• What are the five most important things to know and understand about marketing?

• How can advertising make any business flourish, particularly in these hard times?

• What are your most successful decisions of your business career?

Order today! As you can see, there is absolutely no risk to you, not a single penny, yet you stand to gain a glorious, successful enterprise of your own which you thoroughly enjoy working with every day, with customers you thoroughly enjoy and which finally provides you with the financial freedom you have yearned for, and deserved, for years and years.